Front Door Reopened at Weslaco Landmark Retailer
The day I moved into Weslaco, I discovered a treasure in downtown Weslaco, a hometown hardware store. I thought it was odd that there wasn’t a front door, but I still shopped there.
A staple in downtown since 1919, the hardware store has reopened their front doors on Missouri. Folks, let me tell you, if you haven’t been to Borderland Hardware lately, then you really haven’t been.
I didn’t mind entering from the alley side, I didn’t know any different since the front doors were closed sometime before I came to this community.
But WOW! It really makes a difference. It is bright and cheery making it a great shopping experience. You will see some of the same friendly faces, but new people are on the scene now too. Well, not really new faces, David Whitley, whose family was the original owner since 1919, is back on the scene consulting Ted Ellis the new owner through the transition period. Opening the front doors was first on their agenda as so many customers assumed the store closed for good and took their business elsewhere. David and Ted both have the same philosophy on how to run the store; both agreed that the store needed to go back to the Borderland name and be the hometown service oriented hardware store it was from the beginning.
It was so exciting to use the front doors for the first time. When I walked in the front doors the first thing I was greeted with was an incredible housewares section complete with all the up to date kitchen countertop appliances, including my favorite, the Keurig Coffee Maker with a great selection of coffee. Hooray – I have a convenient place to buy my coffee! This is definitely going to be my go to place for gift buying. Ted is expanding housewares to include everything from dishes and utensils to cooking and barbecue gadgets.
I think you will agree when you go visit, the NEW Borderland Hardware Store is back. Maybe I am not qualified to say that since I wasn’t around before, but I really love what I see. I can see why people who knew and loved the store back in the day are now thrilled. The store is already seeing an increase in traffic with the doors open.
With the guidance of one of the best retailers Ace Hardware has seen in many years, Ted is confident that Borderland Hardware will be your hardware store. The Whitley family owned the store since its inception on the corner of Texas Blvd and 3rd Street in what is now Texas Rural Legal Aid. They are very excited to see the front doors open and the store get back to its roots. George Sandoval who has been with Ace since 1980 is back as store manager. He has been part of the transition process and is ecstatic to see the change.
I do little do-it-yourself projects and the staff has always helped me every step of the way. If they don’t have a certain product they will send you to the right store to find it. I appreciate that kind of service. So if you haven’t been to Borderland Hardware on Missouri, then you need to stop in and say hi to David, Ted and George and grab a bag of popcorn while you’re at it! I’ll see you there.
