Agendas and Minutes

View All

Connect with Weslaco EDC

(956) 969-0838

Newsletter Sign-Up

Centered for Business

in the Rio Grande Valley

Weslaco, Texas, Enhances Retail Recruitment Strategy with The Retail Coach

July 21, 2015

July 21, 2015/in News /by Carmen Cristo

Centrally located within the Rio Grande Valley Metroplex is Weslaco, a thriving South Texas town with a rapidly growing population.

Recently, the community has welcomed a variety of new retail businesses, including Chick-Fil-A, Walmart Neighborhood Market, Motel 6 and TruFit Athletic Club, with Chipotle Mexican Grill and Dunkin’ Donuts opening by Fall 2015.

While the City has had some success in retail projects in the last several years, City leaders are preparing to take a more comprehensive approach to recruitment.

“New opportunities and the potential for more growth are presented, so a comprehensive approach is needed,” said Joey Trevino, Executive Director of the Economic Development Corporation of Weslaco.

“Weslaco also wants to see that existing retail thrives. The Retail Coach will offer workshops and strategies for our merchants to gain market share and increase their sales.”

The Retail Coach, the nation’s leading market research and retail recruitment firm, has been creating customized strategies for communities like Weslaco for more than 15 years.

“I believe The Retail Coach can help Weslaco in recruiting those retailers and restaurants that will make us more of a destination and provide the diversity that our citizens and neighboring community would like to see,” said Weslaco Mayor David Suarez.

Retail Study Components

The Retail Coach has begun its work with the City by conducting a Retail Trade Area Determination, or the broader region from which the City is attracting consumers. The next step is performing a Retail Gap Analysis, which will identify the retail goods and services that consumers are leaving Weslaco for.

“We know many retailers are considering Weslaco, and The Retail Coach can help us plan for anticipated growth and recruit the businesses that most suit our area’s needs,” said Trevino.

Additionally, The Retail Coach will compile demographic and psychographic reports, as well as a workplace population study, which will differentiate between the individuals living and working in the City.

“Our approach is very hands-on,” said Senior Vice President Aaron Farmer.

“We want to get to know Weslaco as if we were a resident, so that when we recruit new retail, we know we are choosing brands that are the best fit for the community.”

Using data specific to Weslaco and national and regional site selectors’ criteria, the team will create a Retailer Match List, or businesses that would likely be successful and welcomed in Weslaco. Customized marketing packages will be sent to contacts with these national and regional brands and developers in hopes of recruiting them to Weslaco.

“We know many retailers are considering Weslaco, and The Retail Coach can help us plan for anticipated growth and recruit the businesses that most suit our area’s needs,” said Trevino.

“The Retail Coach brings a wealth of experience locally as well as nationally. They also have great access to national and regional retailers,” said Trevino.

For more information on Weslaco, please visit


Read More

Weslaco sales tax receipts rebound in May

July 17, 2015

Weslaco’s sales tax revenue is on the rebound a month after posting its first losses of the year, according to the Texas Comptroller’s July report, which calculated receipts generated two months prior.

Collections increased by more than 3 percent in Weslaco with $881,861.26 reported this May compared to $852,092.42 in May 2014. It’s an indication that the City on the Grow, which prior to a sales tax decline of nearly 4 percent in April — year over year — had enjoyed gains of more than 4 percent in March, 1 percent in February, 0.3 percent in January, 18 percent in December, 2 percent in November and 0.5 percent in September.

In Donna, an increase in May’s sales tax receipts of 18 percent has been reported, with $215,313.24 collected compared to the $182,458.95 brought in during May 2014. This isn’t new for the community, where a new Wal-Mart has opened and is credited with economic growth in the area, as an increase of more than 18 percent was reported for April and more than 23 percent for March.

Other Mid-Valley cities experiencing a surge in sales tax receipts include Edcouch, where an increase of more than 2 percent was reported after it brought in $15,486.72 this May compared to $15,086.34 in May 2014; Elsa’s receipts skyrocketed to 70 percent after collecting $95,205.35, which is up from the $55,813 posted during the same time last year; and La Villa, where a jump of more than 2 percent was reported.

Mercedes, however, continues a decrease in sales tax receipts with $430,713.36 reported this May, which was down from the $446,751.45 collected in May 2014 — a decline of more than 3 percent. Still, Mercedes’ drop in sales tax collections was not as sharp as in the month of April, when a 24-plus percent slide was reported. March collections, which showed a jump of more than 3 percent, represented the first of several months Mercedes posted gains.

Only two other Mid-Valley cities — Progreso (3 percent decrease) and Progreso Lakes (46 percent decrease) — posted declines in May.

Hidalgo County cities collectively topped last May’s receipts by more than 3 percent, with $11,441,002.66 generated compared to the $852,092.42 reported last May.

Read More

Contact Us

Reload Captcha
275 S. Kansas Blvd,
Weslaco, Texas 78596.
Business, Visitor and Event Center

Phone: (956) 969-0838
Fax: (956) 969-8611

About Weslaco EDC

The Economic Development Corporation of Weslaco (EDC) is a non-profit corporation dedicated to the creation of jobs through recruitment of new industry and helping existing companies relocate and/or expand. Our objective is job creation and adding wealth to the city of Weslaco. The Economic Development Corporation of Weslaco serves as a catalyst in increasing economic wealth and growth in Weslaco by fostering a positive business environment; assisting and facilitating investment in business interests in Weslaco; and adding value to Weslaco’s tax base.  Centered for Business in the Rio Grande Valley

Translate »