By the Numbers

The data behind the Center of Opportunity.

Great locations are backed by great data. Centrally positioned between McAllen and Harlingen, with direct access to Interstate 2, Weslaco offers exactly what businesses need to grow in the Rio Grande Valley.

Explore the numbers below to see how Weslaco measures up, from utility capacity and logistics access to labor force, consumer spending and residential growth.

01

Utility Capacity & Infrastructure

Growth depends on capacity. Weslaco operates a full-service municipal utility, providing both water and wastewater treatment, with room to support new commercial and industrial development.

Utility Capacity & Infrastructure

Water Capacity GPD

Three potable water systems serve the Weslaco area, with a combined treatment capacity of more than 48 million gallons per day.

GPD (gallons per day) measures the volume of water a system can deliver, while PSI (pounds per square inch) measures pressure. Together, they help determine whether a site can meet a company’s operational needs.

City of Weslaco

  • Water treatment plant capacity: ~19.1 MGD (million gallons per day), or 19,100,000 GPD
  • This figure reflects the plant’s maximum treatment capacity under full operation
  • Historical average daily flows of ~4.8 MGD indicate significant available capacity for growth

North Alamo Water Supply Corporation (NAWSC)

  • Regional system with multiple treatment plants
  • Surface water plants: 26.4 MGD
  • Reverse osmosis plants: an additional ~4.0–5.0+ MGD
  • Estimated total system capacity: 30+ million GPD

Military Highway Water Supply Corporation (MHWSC)

  • Las Rusias Water Treatment Plant: ~2.1 MGD
  • Progreso Reverse Osmosis Plant: ~1.0 MGD
  • Rangerville Booster Station (supply support): ~0.85 MGD
  • Combined treatment capacity: ~3.1–4.0 MGD (3,100,000–4,000,000 GPD)

At a Glance

UtilityCapacity (MGD)Capacity (GPD)
City of Weslaco~19.1 MGD~19,100,000
North Alamo WSC~26–30+ MGD~26M–30M+
Military Highway WSC~3–4 MGD~3M–4M

Utility Capacity & Infrastructure

Sewer Treatment Capacity

The City of Weslaco is a full-service utility, providing both water and wastewater treatment, with approximately 6.5 million gallons per day of wastewater capacity.

City of Weslaco Wastewater Treatment

  • North Wastewater Treatment Plant: ~4.5 MGD
  • South Wastewater Treatment Plant: ~2.0 MGD
  • Total capacity: ~6.5 MGD (6,500,000 GPD)
  • Centralized municipal system designed to handle current demand with room for growth

Regional Water Providers

North Alamo WSC and Military Highway WSC are water-only providers and do not operate wastewater treatment plants. In their service areas, wastewater is typically handled by nearby cities or on-site septic systems.

At a Glance

ProviderSewer CapacityService Type
City of Weslaco~6.5 MGD (~6.5M GPD)Full municipal water + wastewater
North Alamo WSCNoneWater only
Military Highway WSCNoneWater only

02

Transportation & Logistics

Weslaco sits at the crossroads of the Rio Grande Valley’s interstate, rail, air and port networks, connecting businesses to markets across Texas, the U.S. and Mexico.

Transportation & Logistics

Distance to Major Highways

Weslaco sits directly on Interstate 2 and within about 20 miles of two major north–south interstate corridors, making it one of the most strategically positioned logistics locations in the Rio Grande Valley.

CorridorDistance from WeslacoStrategic Value
I-2 / US 83Runs directly through WeslacoPrimary east–west backbone of the RGV
I-69C / US 281~6–8 miles west (under 10 minutes)Mexico trade and northbound access
I-69E / US 77~20 miles east (about 20 minutes)Port and coastal access
State Highway 100~25 miles eastSouth Padre Island and tourism
FM 1015 / FM 88Run through and near WeslacoFirst-mile and last-mile distribution

Interstate 2 (I-2) / U.S. Highway 83

  • Weslaco’s most critical logistics artery
  • Connects to McAllen (~15 miles west), Harlingen (~20 miles east) and Brownsville (~45 miles east via I-69E)

Interstate 69C (I-69C) / U.S. Highway 281

  • Primary USMCA trade route, connecting to the Pharr International Bridge and Edinburg
  • Future extension toward San Antonio

Interstate 69E (I-69E) / U.S. Highway 77

  • Connects to the Port of Brownsville, Corpus Christi and the Gulf Coast

State Highway 100

  • Direct route to South Padre Island for tourism and coastal access

FM 1015 / FM 88

  • Regional connectors linking agricultural areas to the I-2 corridor and local industrial zones

This strategic position provides strong connectivity for cross-border trade through the Pharr International Bridge, port logistics through Brownsville and statewide distribution along the San Antonio corridor.

Transportation & Logistics

Distance to Airports

Weslaco offers immediate access to a local airport and is within 30 minutes of the Rio Grande Valley’s two primary commercial and cargo airports, providing flexibility for both business travel and logistics operations.

AirportDistance from WeslacoType
Mid-Valley Airport (TXW)Located in Weslaco (under 5 minutes)General aviation
McAllen International (MFE)~20 miles west (25–30 minutes)Commercial + cargo
Valley International (HRL)~25 miles east (25–30 minutes)Commercial + major cargo

Mid-Valley Airport (TXW)

  • Centrally located in Weslaco between FM 88 and FM 1015
  • General aviation and cargo-capable reliever airport
  • Supports corporate aviation, flexible air cargo and industrial/logistics support flights

McAllen International Airport (MFE)

  • Primary passenger airport in Hidalgo County
  • Growing air cargo hub for cross-border trade, perishables and high-value goods

Valley International Airport (HRL)

  • Largest air cargo airport in the Rio Grande Valley and the region’s freight leader
  • Domestic passenger service
  • Air logistics tied to manufacturing and distribution

Transportation & Logistics

Distance to Rail

Weslaco has direct Class I rail access through Union Pacific and is within 20–45 miles of international and port rail systems, supporting both domestic and cross-border rail logistics.

Rail SystemDistance from WeslacoTypeStrategic Value
Union Pacific (UP)Runs directly through WeslacoClass INational freight access
CPKC (formerly KCS)~15–20 miles westClass I (international)Mexico/USMCA trade
Brownsville & Rio Grande International Railway (BRG)~45 miles eastShort-linePort of Brownsville
Harlingen Rail Hub~20 miles eastInterchangeRegional distribution

Union Pacific Railroad

  • Primary freight rail provider in the region
  • Connects to the Harlingen rail hub, McAllen/Pharr and the national rail network

Canadian Pacific Kansas City (CPKC)

  • International rail connection to Monterrey and Central Mexico’s industrial corridor
  • The first single-line railway connecting Canada, the U.S. and Mexico

Brownsville & Rio Grande International Railway

  • Short-line rail serving the Port of Brownsville and heavy industry, including steel, energy and bulk materials
  • Interchanges with Union Pacific and BNSF

Harlingen Rail Hub

  • Regional interchange point facilitating transfers between carriers and distribution across the Valley

Transportation & Logistics

Distance to Port of Brownsville

Weslaco sits within one hour of a deepwater seaport with direct, uninterrupted interstate access, making it one of the most strategically positioned inland cities in South Texas for port-driven logistics.

MetricPort of Brownsville
Distance from Weslaco~45 miles east
Drive time~45–55 minutes via I-2 and I-69E
Channel depth42 feet (deepening to 52 feet under construction)
Annual cargo~17.8 million tons (2023)
Cargo docks13+ cargo docks and 6 liquid cargo docks
Barge accessYes, via the Gulf Intracoastal Waterway (~12 ft depth)
Port typeDeepwater seaport

Channel & Navigation

  • Current channel depth of 42 feet, with a 52-foot deepening project underway that will make it one of the deepest ports in the Gulf of Mexico
  • Ship channel extends ~17 miles inland
  • Turning basin: ~36 feet deep and ~1,200 feet wide
  • Designed for ocean-going vessels, heavy industrial cargo and future LNG carriers

Cargo & Storage

  • Ranked among the top 50 U.S. ports by tonnage
  • Handles bulk (aggregates, grain, liquids), breakbulk (steel, wind components) and energy cargo (LNG, petroleum products)
  • 1+ million sq. ft. of covered storage and 3+ million sq. ft. of open storage

Multimodal Connectivity

  • Connected to the 1,300-mile Gulf Intracoastal Waterway for low-cost barge transport
  • Direct access to rail (Union Pacific and others), I-69E and air cargo at Brownsville South Padre Island International Airport

Transportation & Logistics

Commuter Modes

Weslaco offers regional bus transit, on-demand mobility options and intercity connections. Like most of the Rio Grande Valley, personal vehicles remain the primary way residents commute, supported by easy access to the I-2 corridor.

ModeCoverageBest Use
Valley Metro busRegionalDaily commuting
Demand response / paratransitLocal and regionalAccessibility and flexible trips
Rideshare (Uber / Lyft)On-demand, 24/7Flexible commuting
TaxiLocal and regionalScheduled and backup trips
Intercity busState and nationalLong-distance travel
Personal vehicleFullPrimary commuting mode

Valley Metro (Regional Public Transit)

  • Fixed-route bus service connecting Weslaco, McAllen, Harlingen and surrounding cities
  • Main regional hub at McAllen Central Station
  • Service typically runs 6:00 a.m. to 8:00 p.m., Monday through Saturday
  • Reduced fares for seniors, students and veterans

Demand Response / Paratransit

  • Door-to-door or curb-to-curb service within Weslaco and across the region
  • Typically requires 24-hour advance scheduling
  • Serves seniors, individuals with disabilities and rural areas

Rideshare, Taxi & Intercity Bus

  • Uber and Lyft operate in Weslaco 24/7, with coverage across the RGV
  • Regional taxi companies offer 24-hour service for airport trips, medical transport and local travel
  • Greyhound and private bus lines stop in Weslaco, connecting to major Texas cities and the national bus network

Transportation & Logistics

Distance to Major Cities

Weslaco offers same-day truck access to major markets in both the U.S. and Mexico, and sits within a 3–4 hour drive of Monterrey, one of North America’s most important industrial cities.

Texas Metro Areas

CityDistanceDrive TimeStrategic Value
McAllen~15 miles west~20 minutesRegional economic hub
Harlingen~20 miles east~20–25 minutesValley International Airport and logistics
Brownsville~45 miles east~45–55 minutesPort of Brownsville and border access
Laredo~150 miles northwest~2.5–3 hoursMajor inland port and trade corridor
Corpus Christi~160 miles north~2.5–3 hoursGulf Coast port and energy hub
San Antonio~240 miles north~3.5–4 hoursNearest major Texas metro
Austin~300 miles north~4.5–5 hoursTechnology and government hub
Houston~350 miles northeast~5.5–6 hoursLargest Texas metro and major port
Dallas–Fort Worth~520 miles north~7.5–8 hoursNational distribution and banking hub

Mexico Metro Areas

CityDistanceDrive TimeStrategic Value
Monterrey, Nuevo León~140 miles southwest~3–3.5 hours (via Pharr/Reynosa crossing)Major manufacturing hub; critical for nearshoring
Mexico City~600–650 miles south~10–12 hours (truck transit)Mexico’s national economic center

This bi-national access makes Weslaco well suited for nearshoring operations, cross-border manufacturing and regional distribution.

Transportation & Logistics

Overweight Corridors

Weslaco has direct access to Hidalgo County’s overweight truck corridor system via FM 1015 and Military Highway (US 281), enabling permitted heavy freight movement to international bridges and regional ports.

RouteStatusDistance from WeslacoRole
FM 1015Designated overweight corridorDirect / adjacentConnector to I-2 and Progreso International Bridge
Military Highway (US 281)Partially designated and expanding~5–10 miles southBorder and port connector
FM 1016 / SH 336 networkCore corridor~15–20 miles westPharr International Bridge access

FM 1015

  • Officially designated as part of the overweight corridor system between US 281 and Business US 83, with additional segments along FM 1015
  • Connects Military Highway, the Business 83 / I-2 corridor near Weslaco, Mile 9 North (MVIIP) and the original MVIP
  • The closest confirmed overweight corridor to Weslaco, directly serving the city’s south side

Military Highway (US 281)

  • Overweight corridor connection along Military Highway between FM 509 and FM 1015
  • Links the Port of Harlingen to the Hidalgo County corridor and the Pharr International Bridge
  • Runs south of Weslaco along the Rio Grande

What This Enables

  • Legal movement of loads up to ~125,000 lbs (with permit)
  • Direct routing between the Progreso International Bridge, Pharr International Bridge and the Ports of Harlingen and Brownsville
  • Both FM 1015 and Military Highway are part of the Hidalgo County Regional Mobility Authority (HCRMA) system

Transportation & Logistics

Road Improvements

The Rio Grande Valley is undergoing a major transportation buildout, creating a high-capacity freight network that connects Mexico, regional ports and Texas interstate systems. Weslaco sits along I-2, between the Pharr trade corridors to the west and Harlingen/Brownsville logistics to the east, positioned to benefit from faster freight movement and stronger bridge-to-port connectivity.

ProjectTypeStatusStrategic Role
Hidalgo County LoopNew corridorsMulti-phaseRegional mobility backbone
SH 365 TollwayToll / freightUnder constructionOverweight truck routing
International Bridge Trade Corridor (IBTC)Trade corridorPlanning / expandingBridge-to-interstate connectivity
I-69C / US 281 Interchange (Pharr)UpgradeActiveFreight bottleneck relief
North Ware Road (McAllen)Expansion2026 startUrban growth support
Loop 195 (Starr County)New highway2026–2029Regional bypass
I-2 / I-69 upgradesSystem-wideOngoingCore freight capacity

Hidalgo County Loop System

  • 48-mile loop encircling urban Hidalgo County, connecting I-2, I-69C, international bridges and industrial corridors
  • Includes the SH 365 Tollway, East and West Loop extensions and a southern loop along the Military Highway corridor
  • Designed to divert heavy truck traffic away from cities; multiple segments under construction with phased expansion through 2030+

SH 365 Tollway

  • Hidalgo County’s first tollway, designed specifically for overweight and oversize freight
  • Runs parallel to Military Highway, connecting the Pharr International Bridge to regional industrial areas
  • Segments 1 and 2 under construction (~$295 million project), with additional phases planned

International Bridge Trade Corridor (IBTC)

  • Dedicated freight corridor linking the Pharr, Donna and other international bridges to I-69 and I-2
  • Includes new roadway connectors, bridge access improvements and industrial access corridors

Additional Regional Projects

  • I-69C / US 281 interchange upgrade in Pharr to improve freight movement from the bridges
  • North Ware Road (McAllen) expansion from 2 to 6 lanes, with Phase 1 construction beginning in 2026
  • Loop 195, a new 17-mile corridor in Starr County, with Phase 2 starting in 2026 and full buildout projected by ~2029
  • Ongoing interchange, capacity and freight-flow improvements along I-2 and I-69C/I-69E

Transportation & Logistics

Traffic Counts

Weslaco combines interstate-level traffic with strong urban arterials, an ideal mix for both logistics and commercial development. Traffic on I-2 alone rivals mid-size metro corridors.

CorridorAverage Annual Daily Traffic (Vehicles/Day)Role
I-2 / US 8380,000–110,000Regional backbone
Business US 83 (Texas Blvd / Downtown)20,000–35,000Retail and downtown corridor
FM 101512,000–25,000Trade and industrial corridor
Westgate Drive / International Blvd area10,000–20,000Retail corridor
Mile 4 Road / Mile 6 Road8,000–18,000Local distribution
FM 88 (North Weslaco / Elsa)6,000–15,000Regional connector

Key Segments

  • I-2 near FM 1015 / Weslaco core: ~95,000+ vehicles per day, rising to 100,000+ toward McAllen
  • Business US 83 in downtown Weslaco: ~25,000–30,000 vehicles per day, exceeding 30,000 in retail-heavy areas
  • FM 1015 near the I-2 interchange: ~20,000–25,000 vehicles per day; ~12,000–18,000 south toward the Progreso International Bridge
  • FM 88 connects Weslaco to Elsa, Edcouch and surrounding agricultural areas

Strong secondary corridors support retail viability, while FM 1015 adds an international trade traffic component, which helps explain Weslaco’s strong performance in retail recruitment and logistics visibility along I-2.

Transportation & Logistics

Port of Harlingen

Located in neighboring Harlingen, the Port of Harlingen gives Mid-Valley businesses access to low-cost water transportation, an asset many companies don’t realize is available in the region.

Port Overview

  • Shallow-draft inland port serving U.S. and Mexico commerce through barge transportation
  • Complements the Port of Brownsville: Brownsville focuses on deepwater international vessel traffic, while Harlingen specializes in inland barge transportation and bulk commodities
  • Barge transportation can significantly reduce shipping costs for bulk and heavy materials

Current Capabilities

  • 12-foot navigation channel
  • 14-foot turning basin
  • Approximately 25-mile inland waterway from the Laguna Madre
  • Fuel terminals, aggregate handling and bulk commodity movement
  • Existing Union Pacific rail connection (currently inactive, with the ability to be reactivated)

Planned Improvements

  • Turning basin expansion and additional passing areas along the waterway
  • Dredging improvements
  • A rail-served industrial park and new rail yard
  • Development of approximately 700 acres recently acquired by the Port

Industries That Benefit

  • Manufacturing and steel
  • Construction materials, cement and aggregates
  • Agriculture, including flour, grain and soybeans
  • Wood products and other bulk commodities

Combined with Weslaco’s highway access and proximity to the Port of Brownsville, the Port of Harlingen strengthens Weslaco’s position as a multimodal logistics location.

03

Workforce & Labor Market

Weslaco draws from a young, growing regional and binational labor market, giving employers access to hundreds of thousands of workers within a short drive.

Workforce & Labor Market

Total Workforce Population

Weslaco sits within a binational labor market of more than 1.3 million workers, with immediate access to over 400,000 workers in Hidalgo County alone.

RegionWorkforce Size
Weslaco19,668 (December 2025)
Hidalgo County~409,000 (January 2026)
Rio Grande Valley (Texas)~650,000–700,000
Northern Mexico border metros~700,000–900,000+
Total binational region~1.3–1.6 million

Weslaco

  • Labor force of 19,668 (December 2025), from a city population of ~40,000
  • Labor force participation consistent with small-to-mid-size RGV cities

Hidalgo County (Primary Labor Shed)

  • Labor force of ~409,000 (January 2026), including McAllen, Edinburg, Mission, Pharr and Weslaco
  • ~353,000 jobs in Hidalgo County

Rio Grande Valley

  • Combined workforce of ~650,000–700,000: Hidalgo County ~410,000; Cameron County ~180,000–200,000; Starr and Willacy counties ~40,000–60,000
  • Total regional population of ~1.4 million, a large, young and growing labor pool

Cross-Border Workforce

  • Reynosa, Matamoros and Rio Bravo form a binational labor market with the RGV
  • Combined labor force estimated at ~700,000–900,000+, concentrated in manufacturing (maquiladoras), logistics and trade

Factoring in Mexico, this is one of the largest labor pools in Texas outside the state’s major metros.

Workforce & Labor Market

Commute Shed Analysis

Weslaco’s central location puts up to ~700,000 U.S. workers within an hour’s drive, and more than 1.3 million when including the cross-border workforce.

Drive TimeWorkforce AccessCoverage
30 minutes~250,000–350,000Weslaco, Mercedes, Donna, Harlingen and parts of McAllen/Pharr
45 minutes~500,000–650,000All of Hidalgo and Cameron counties, including the McAllen MSA core
60 minutes~650,000–700,000The entire four-county Rio Grande Valley
60–90 minutes (incl. Mexico)+700,000–900,000Reynosa, Matamoros and Rio Bravo

Workforce Strengths

  • Core labor pool within 30 minutes with high availability of retail, healthcare and logistics workers
  • The full regional workforce of 600,000+ within 45 minutes
  • A large manufacturing labor pool in Mexico within 90 minutes
  • Strong support for distribution, back-office and light industrial operations

Workforce & Labor Market

Regional Labor Force Composition

Hidalgo County’s balanced workforce combines a strong service and logistics base with growing professional and industrial sectors.

Employment by Industry (Hidalgo County)

SectorShare of Employment
Healthcare & Social Assistance~16%
Retail Trade~14%
Educational Services~14%
Construction~8–9%
Accommodation & Food Services~8%
Transportation, Warehousing & Utilities~6–7%
Administrative & Support Services~6%
Manufacturing~5–6%
Finance & Real Estate~4%
Professional & Technical Services~3%
Agriculture~2–3%
  • Healthcare, retail and education together account for ~40–45% of total employment
  • Manufacturing employment is much larger across the border in Mexico
  • Professional, technical and finance sectors are below the Texas average, representing a growth opportunity

Workforce Structure

CategoryShare
White collar~51%
Blue collar~25%
Service sector~24%

This balance supports retail, healthcare, distribution and entry-to-mid-skill manufacturing.

Regional Job Growth

Recent job growth in the Rio Grande Valley has been led by government (46%), education and health (27%) and hospitality (8%).

Workforce & Labor Market

Local Labor Force Composition

Weslaco’s labor force is led by professional (education and healthcare), sales and office, and service occupations, with a solid blue-collar base supporting construction and logistics.

Occupation GroupEstimated ShareWorkforce Type
Management, Professional & Related~30–35%White collar
Sales & Office~25–27%Administrative / retail
Service~18–20%Hospitality / personal services
Construction, Extraction, Maintenance & Repair~12–14%Skilled trades
Production, Transportation & Material Moving~12–14%Industrial / distribution
Farming, Fishing & Forestry~2–3%Agriculture

Top Job Groups in Weslaco

  • Education, training & library: ~2,072 workers
  • Office & administrative support: ~1,756 workers
  • Sales & related: ~1,693 workers

Workforce Strengths

  • Large entry-to-mid-skill labor pool
  • Strong healthcare, education and retail workforce
  • Meaningful blue-collar workforce of ~25–30%
  • A solid foundation for distribution, call center and back-office operations
  • Opportunity for targeted workforce development in advanced manufacturing and professional/technical services

Workforce & Labor Market

Unemployment Rate

Weslaco sits in a labor-rich region, an advantage for employers seeking workforce availability and cost competitiveness.

GeographyUnemployment Rate
Weslaco (Hidalgo County)~6.4% (December 2025)
McAllen–Edinburg–Mission MSA~6.4–6.9% (late 2025–early 2026)
Texas~4.3% (January–February 2026)

Weslaco / Hidalgo County

  • Hidalgo County is the standard proxy, as the BLS does not publish city-level unemployment for Weslaco
  • Historically ranges from ~5.5% to 7.0%, influenced by seasonal employment and border economy dynamics

Regional

  • January 2026: ~6.4% (seasonally adjusted); ~6.9% (not seasonally adjusted)
  • Regional unemployment has improved from 7%+ historically and stabilized in the mid-6% range

Texas

  • ~4.3%, consistently below the national average (~4.4%)

What It Means for Employers

  • A large available labor pool
  • An easier hiring environment
  • Lower wage pressure

04

Taxable Sales & Market Data

Consistent sales tax growth, steady hotel demand and an established retail base make Weslaco a stable market with room to grow.

Taxable Sales & Market Data

Current FY Taxable Sales Trends

Weslaco continues to deliver consistent fiscal-year growth and remains one of the top retail markets in Hidalgo County, with more than $12 million in sales tax allocations so far this fiscal year.

Weslaco Fiscal Year Performance

PeriodTotal Allocations
FY 2026 YTD (October–April)$12,374,211
FY 2025 (same period)$12,113,953
Year-over-year change+2.15%

Hidalgo County Comparison (FY 2026 YTD)

CityFY 2026 YTD AllocationsYoY Growth
McAllen~$60.9M+5.73%
Edinburg~$23.9M+5.75%
Pharr~$18.6M+5.52%
Mission~$16.9M+0.50%
Weslaco~$12.4M+2.15%
Mercedes~$5.8M+7.03%
Donna~$4.9M+10.19%
San Juan~$4.5M+9.76%

Weslaco ranks fifth in total allocations among these eight Hidalgo County cities, reflecting a stable, established retail market with continued growth.

Taxable Sales & Market Data

Five Year Taxable Sales Trends

Weslaco has achieved nearly 30% growth in sales tax allocations over the past five years, demonstrating a strong, stable retail base with consistent annual gains.

Weslaco 5-Year Performance

Fiscal YearTotal AllocationsYoY Growth
FY 2021$16.24M—
FY 2022$17.95M+10.6%
FY 2023$19.35M+7.8%
FY 2024$20.18M+4.3%
FY 2025$21.03M+4.2%

Hidalgo County Comparison (FY 2021 to FY 2025)

CityFY 2021FY 2025Total Growth
McAllen$77.6M$99.0M+27.7%
Edinburg$29.7M$42.3M+42.4%
Pharr$25.3M$30.7M+21.3%
Mission$20.3M$28.9M+42.1%
Weslaco$16.2M$21.0M+29.5%
Mercedes$6.2M$9.2M+49.6%
Donna$5.1M$7.7M+50.6%
San Juan$5.1M$7.3M+42.4%

Key Takeaways

  • +29.5% total growth from FY 2021 to FY 2025, above McAllen (+27.7%) and Pharr (+21.3%)
  • Positive growth every year, reflecting a large, established retail base with low volatility
  • Weslaco has matured into a stable, upper-mid-tier market in Hidalgo County

Taxable Sales & Market Data

Weslaco’s consumer spending is led by retail and food, with transportation and healthcare also representing significant shares, and entertainment standing out as an opportunity for new development.

Typical Spending Mix (Weslaco and Similar RGV Markets)

CategoryShare of SpendingNotes
Retail (general goods)~30–35%Big-box, grocery, apparel
Housing-related~20–25%Lower than the national average
Food (grocery + dining)~15–20%Very strong in the RGV
Transportation~15–18%Car-dependent region
Healthcare~8–10%Large local sector
Entertainment~3–5%Lower than major metros

Local Consumer Patterns

  • Retail-heavy: strong reliance on big-box, grocery and discount stores, driven by value-oriented consumers
  • Strong food spending: dining and grocery spending is disproportionately high, reflecting cultural and demographic drivers
  • Entertainment opportunity: lower spending on recreation and entertainment venues points to room for new concepts
  • High transportation spending: fuel, vehicles and maintenance in a car-dependent region
  • Healthcare as a major category, reflecting the region’s role as a medical hub

Looking for detailed spending or retail leakage data for your project? Contact the Weslaco EDC team for a custom report.

Taxable Sales & Market Data

Hotel Occupancy Data

Weslaco’s hotel market has grown approximately 60% since FY 2020, demonstrating strong and sustained demand for lodging and visitor activity.

Hotel Occupancy Tax (HOT) Revenue

Fiscal YearHOT RevenueYoY GrowthEst. Total Hotel Revenue*
FY 2020~$570K—~$8.1M
FY 2021~$690K+21%~$9.9M
FY 2022~$780K+13%~$11.1M
FY 2023~$845K+8%~$12.1M
FY 2024~$910K+8%~$13.0M

*Estimated based on a ~7% local hotel occupancy tax rate (HOT revenue ÷ 0.07).

Key Takeaways

  • Strong post-pandemic recovery, with a 21% increase from FY 2020 to FY 2021
  • Consistent, sustainable growth of ~8–13% annually since
  • An estimated ~$13 million annual hotel market
  • Room for new hotels, higher-end offerings and experience-based lodging

Weslaco’s lodging market shows strong seasonal demand, moderate pricing and continued growth, with new hotel development underway.

Hotel & Tourism Demand

  • Peak occupancy during the winter season often exceeds ~80%, very strong demand for a city Weslaco’s size
  • Annual average occupancy ranges from ~30–60% depending on property (Texas statewide average: ~69%)
  • New hotel development, including a planned Home2 Suites by Hilton, signals continued demand growth in extended-stay and business travel

Short-Term Rentals

  • Average occupancy: ~39–40%
  • Average daily rate (ADR): ~$98–$118
  • Peak season: February and winter months; lowest in April–May

Demand Drivers

  • Winter Texans
  • Medical travel (Knapp Medical area)
  • Cross-border visitors
  • Retail and shopping trips along the I-2 corridor

Opportunity Areas

  • Extended-stay hotels
  • Midscale business lodging
  • Upscale and entertainment-driven lodging

05

Income & Demographics

A broad, middle-income consumer base with pockets of higher purchasing power makes Weslaco a strong market for retail, dining and services.

Income & Demographics

Median Household Income

Weslaco’s median household income aligns with the Hidalgo County average, positioning it as a balanced, stable consumer market in the heart of the Rio Grande Valley.

GeographyMedian Household IncomeDifference vs. Weslaco
McAllen~$53,000+18%
Edinburg~$52,000+15%
Pharr~$49,000+9%
Mission~$48,000+7%
Weslaco~$45,000—
San Juan~$42,000–7%
Mercedes~$41,000–9%
Donna~$38,000–15%
Hidalgo County~$44,000—
Texas~$72,000—

Key Takeaways

  • Weslaco sits in the middle of the RGV income spectrum, right at the county average
  • Competitive labor costs and a large workforce make Weslaco attractive for employers
  • A strong, volume-driven consumer base supports value-oriented retail, mid-tier brands and grocery and discount retailers
  • While incomes are lower than major Texas metros, the region’s large population supports strong retail demand and cost-competitive operations

Income & Demographics

Average Household Income

Weslaco’s average household income of ~$60,000–$63,000 is roughly one-third higher than its median, pointing to more consumer spending power than median income alone suggests.

CityAverage Household IncomeMedian (for reference)
McAllen~$72,000–$75,000~$53,000
Edinburg~$70,000–$73,000~$52,000
Mission~$66,000–$69,000~$48,000
Pharr~$64,000–$67,000~$49,000
Weslaco~$60,000–$63,000~$45,000
San Juan~$58,000–$61,000~$42,000
Mercedes~$56,000–$59,000~$41,000
Donna~$52,000–$55,000~$38,000

Averages are modeled from ACS/Census income distributions.

The Income Lift

  • Weslaco’s average household income is ~33% higher than its median
  • This lift reflects higher-income households, dual-income families and business owners and professionals
  • Median income reflects the typical household; average income reflects total spending potential in the market

What It Means

  • A broad middle-income market with pockets of higher purchasing power
  • Supports value retail, mid-tier brands and select higher-end demand
  • Opportunity for better restaurants, niche retail and specialty services

Income & Demographics

Disposable/Discretionary Income Estimate

Weslaco’s consumer base generates an estimated $75–90 million annually in discretionary spending, supporting strong demand for retail, dining and service-oriented businesses.

Total Market Size

  • Population: ~41,000
  • Average household size: ~3.2
  • Estimated households: ~12,800
  • Blended disposable income: ~$6,000 per household
  • Estimated total disposable income: ~$75–90 million annually

Estimated Distribution of Disposable Income

CategoryShare of Disposable IncomeAnnual Spend
Dining (restaurants)25–30%$18M–$27M
Retail (clothing, goods)25–30%$18M–$27M
Transportation upgrades15–20%$11M–$18M
Services (phones, subscriptions)10–15%$7M–$13M
Entertainment / recreation5–10%$4M–$9M
Personal / miscellaneous5–10%$4M–$9M

Business Opportunities

  • Well suited for fast casual and family dining, discount and mid-tier retail, service businesses and auto-related businesses
  • Entertainment and experiential concepts are underrepresented, not because demand is low but because options are limited

Weslaco households maintain modest but consistent discretionary income, supporting strong demand for value-oriented retail, dining and everyday services.

Estimated Disposable Income per Household

Household TypeIncomeEssential SpendingEst. Disposable Income
Median household~$45,000~$38,000–$41,000~$4,000–$7,000/year (~$330–$580/month)
Average household~$60,000~$48,000–$54,000~$6,000–$12,000/year (~$500–$1,000/month)

Typical Household Spending (Adjusted for Weslaco)

CategoryShare of Income
Housing25–30%
Transportation15–18%
Food (grocery + dining)15–18%
Taxes (effective)10–15%
Utilities & miscellaneous10–12%
Healthcare8–10%
Total essential spending~80–90%

Where Discretionary Dollars Go

  • Dining out, a particularly strong local category
  • Retail, including clothing and household goods
  • Phones and subscriptions
  • Vehicle-related upgrades
  • Events and family gatherings

Weslaco is a volume-driven market: success comes from high traffic, competitive pricing and essential goods and services.

06

Business & Industry Data

Weslaco’s business community is anchored by retail, dining, healthcare and professional services, with growing opportunity in logistics and light manufacturing.

Business & Industry Data

Top Industries by Employment

Weslaco’s business base is anchored by a strong consumer economy, with retail, dining, healthcare and service industries representing the majority of local businesses.

Businesses by Industry (Estimated Share of Total Businesses)

IndustryShareExamples
Retail Trade18–22%Stores, auto dealers, grocery, apparel
Accommodation & Food Services14–18%Restaurants, hotels
Health Care & Social Assistance12–15%Clinics, dentists, home health
Professional & Business Services10–12%Legal, accounting, administrative support
Transportation & Warehousing6–8%Logistics, trucking
Construction / Trades6–8%Contractors, electricians, HVAC
Other Services (personal)6–8%Salons, repair shops
Education Services4–6%Private schools, training
Finance / Real Estate3–5%Banks, insurance, real estate
Manufacturing2–4%Light industrial
Agriculture2–3%Farming-related

Industry Groupings

CategoryShare of Businesses
Consumer-facing (retail, food, personal services)~50%+
Service / professional~20–25%
Industrial / logistics~10–15%
Other (agriculture, government, etc.)~10%

Key Takeaways

  • Retail and food service make up ~35–40% of all businesses, reflecting strong local consumption
  • Healthcare (~12–15%) is one of the most stable local sectors
  • Professional and personal services (~15–20% combined) point to strong entrepreneurship and local service demand
  • Logistics (~6–8%) supports Weslaco’s I-2 corridor advantage
  • Manufacturing strength is regional, anchored across the border in Mexico
  • Opportunities exist to diversify into higher-value sectors such as professional services, logistics and light manufacturing

07

Residential Development

Thousands of new homes and apartment units in recent years reflect Weslaco’s growth as a place to live, work and do business.

Residential Development

Residential Permits Issued

Over four fiscal years, Weslaco issued permits for 7,790 residential units, including 2,929 single-family homes and 4,861 apartment units, on 4,274 platted lots across 1,629 acres.

Four-Year Total (FY 2020–21 to FY 2023–24)

MetricCount
Single-family permits2,929
Apartment units4,861
Total residential units7,790
Platted lots4,274
Acres1,629

Highlights

  • Residential permitting peaked in FY 2021–22 with 2,691 total units, driven by 1,906 apartment units that year
  • Single-family permits totaled 1,038 in FY 2020–21 and 592 in FY 2023–24, a slight recovery from the prior year
  • FY 2023–24 saw 1,068 total units
  • Platted lots went from 1,542 to 690 and platted acreage from ~599 to 240 over the four-year period

Need More Detail?

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